Unleash Your Adventure
Gear up for extreme weather with confidence and style.
BLACK FRIDAY: GEAR UP. PRICE DROP. UP TO 20-30% OFF - LIMITED TIME ONLY SALE START 11/25 ENDS 12/2
NE1 PRO SHELL- Engineered for the Elements
Lightweight, windproof, and built for all-season protection. Your go-anywhere, do-everything outer layer.
At 29° North, we’re more than a snow and alpine brand — we’re a lifestyle for those who chase the edge of adventure, whether carving fresh lines in the backcountry, exploring untamed peaks, or seeking crisp mountain air on a California weekend escape.
Why 29° North? The name isn’t just a number. 29° North references the latitude that inspires our connection to the natural world — a subtle nod to adventure, exploration, and the places where extreme conditions meet the beauty of the outdoors. It’s about direction, perspective, and the pursuit of experiences that push us beyond the ordinary. Just like latitude lines guide explorers across the globe, we design our gear to guide you safely and comfortably through your own alpine adventures.
Ultimate weather protection
Built to survive. Designed to conquer. Made for thrill seekers, and the limitless.
Rooted in California we’re proud to call California home, a place where sun, mountains, and coastlines converge. Our roots here influence everything we create — from the lifestyle aesthetic of our designs to the high-performance technical standards that withstand both powder-filled Sierras and icy alpine peaks. California is more than a location; it’s a mindset. A blend of adventure, innovation, and style that informs every piece we craft.
MTX1 Premium
Premium protection. Rugged build. Maximum mobility.
MTX1 Premium delivers- no matter the weather.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.