At 29° North, we’re more than a snow and alpine brand — we’re a lifestyle for those who chase the edge of adventure, whether carving fresh lines in the backcountry, exploring untamed peaks, or seeking crisp mountain air on a California weekend escape.
Why 29° North?
The name isn’t just a number. 29° North references the latitude that inspires our connection to the natural world — a subtle nod to adventure, exploration, and the places where extreme conditions meet the beauty of the outdoors. It’s about direction, perspective, and the pursuit of experiences that push us beyond the ordinary. Just like latitude lines guide explorers across the globe, we design our gear to guide you safely and comfortably through your own alpine adventures.
Rooted in California
We’re proud to call California home, a place where sun, mountains, and coastlines converge. Our roots here influence everything we create — from the lifestyle aesthetic of our designs to the high-performance technical standards that withstand both powder-filled Sierras and icy alpine peaks. California is more than a location; it’s a mindset. A blend of adventure, innovation, and style that informs every piece we craft.
Our Mission
At 29° North, we aim to fuse technical excellence with street-ready style. Every jacket, shell, and layering piece is designed for the extreme alpine conditions while reflecting the lifestyle of the adventurer who wears it off the mountain too. We focus on performance, durability, and comfort, using the best materials like GORE-TEX, high-fill down, and recycled technical fabrics — because the mountains demand it, and our community deserves it.
Our Community
29° North isn’t just a brand — it’s a community of explorers, athletes, and dreamers who share a love for adventure, nature, and the thrill of pushing boundaries. Whether you’re hitting backcountry lines, hiking rugged trails, or simply living for the weekend escape, our gear is designed to support you every step of the way.
Why Choose 29° North?
We don’t just make jackets — we engineer tools for adventure. Each piece combines cutting-edge performance, minimalist design, and premium quality so you can move confidently in any extreme condition. From backcountry descents to urban escapes, 29° North stands for precision, protection, and the pursuit of experiences that elevate your everyday life.
Join us. Explore farther. Live higher.